James Cameron's Avatar from 20th Century Fox blew up in the international box office going on to become the highest grossing film ever in America and many other countries. The movie is now out on Blu-ray and DVD and is setting records for sales.
Avatar is already the biggest selling Blu-ray DVD ever in America and the film has now made similar records in the UK. Avatar racked up the biggest ever opening day sales of a Blu-ray film in the UK with 222,824 copies sold.
The previous record was held by The Dark Knight. Avatar sold more copies in its first day than The Dark Knight sold in a week. I can’t wait to see what the release of the film in 3D does for 3D hardware sales.
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